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FIELD NOTES

An AI team needs a good first day, too.

ARTASCE CREATIVE STUDIO · THE EVERYDAY BUSINESS

Before an assistant answers a customer, give it the same practical information you would give a new colleague.

Start with the facts

Write down what you sell, where you work, when you are available and what happens after someone makes an inquiry. An assistant cannot turn missing information into a reliable answer. If a price varies, explain what determines it rather than supplying a convenient guess.

Give it a boundary

Separate questions it can answer from decisions a person should make. Your published opening hours are an answer. A refund outside the policy is a decision. The handoff should tell the customer what happens next without promising an unconfirmed response time.

Teach it your voice

Collect three examples of how you explain your work well. Add phrases you would never use. Concrete examples help more than asking for a friendly or professional tone, because those words mean different things to different businesses.

Keep the source current

Whenever you change a service, update the information the assistant uses. Read the unanswered questions regularly. They are a useful map of the information your customers need and your website may be missing.

Put the idea into practice